3 Solid Reasons to Get Your Own Leadpages Account
We all have something to sell; that’s the nature of business. When we’re engaging in digital marketing, we’ve got to send our prospects somewhere to learn about our offer—free or paid. And to do this, we use landing pages.
What is a landing page?
A landing page is a page created specifically for the purpose of marketing something. They are designed with simplicity in mind so that the main focus is the action you’d like your potential customer to take. We call this a CTA or call to action. In addition to hyper-focused text, landing pages are also mostly void of links, which is why it can be hard to create one on your website.
Sure, you can make sure your call to action is prominent and that you don’t link anywhere else in your copy; but if you make a landing page on your website, there’s really nothing you can do to get rid of your main navigation!
This is the first reason it’s always advisable to create your landing pages through a third party versus just on your website.
There are a lot of softwares out there that help you create stunning landing pages, so why Leadpages? First of all, it’s super affordable. The first tier of service has unlimited landing pages included and you will have access to everything you need to create stunning landing pages and successfully track your conversions.
Analytics are a big part of why I love Leadpages. Adding Google Analytics code or a Facebook Pixel is super easy. There’s actually an “analytics” tab for such things, so you know exactly where to paste your code to get tracking and counting conversions. Leadpages also counts how many visitors you get on each page and how many of them convert. This way you have the extra metrics and understand exactly how the page itself is performing. This can help you with A/B testing: you can discover what text, what imagery, what layouts, and even what button CTAs are the most appealing to your visitors.
What can I do with it?
First and foremost, Leadpages is a drag-and-drop landing page builder. It collects emails for you or sends the emails collected to a third party like MailChimp via an integration. (All you need to do to make this happen is login into your email automation software when prompted to do so, given that Leadpages integrates with it.)
Leadpages can also help you design pop ups, alert bars, and social ads.
You can easily inject coding into your pages, which makes them ideal for running your social ads or Google ads to because you’ll get all the data you need to make smart, informed decisions about how to optimize your advertising campaigns.
Clickfunnels, Unbounce, Hubspot: there are a ton of landing pages out there. (Like a ton. Way more than I just shared!) But a lot of these softwares are robust, which you will be able to tell by the price tag before you even start your free trial. Not only is the big price tag unappealing, but most startups won’t be running complex funnels and don’t need that much functionality in the beginning—or sometimes ever. Because they offer so much, these other tools can be tough to learn and complex to use.
Leadpages gives you all the landing pages, conversion tools and functionality you need at a price you can actually afford.
Meet the Author: Shauna Armitage
Shauna is a Marketing Director or Fractional CMO helping early-stage startups scale with effective strategies, creative solutions, and unparalleled integrity by making the most of small budgets for maximum impact.
As a vocal advocate for women in business, Shauna is on a mission to redefine what it looks like to be a working woman and to support other women doing the same. She spends her free time traveling with her husband and four kids while drinking Coca-Colas. Connect with her on Instagram at @shauna.armitage.