4 Big Reasons You Need a Squarespace Website

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When you start up a new business, it’s only natural to think about stuff like logos, color schemes, and website design. And when it comes to website design, there are lots of different camps. You’ve got your Wix Warriors, your Wordpress die hards, Weebly fans, and even GoDaddy has a website builder now.

The truth is that it usually comes down to either Wordpress or Squarespace for a high-quality site. I’m team Squarespace and I’ll tell you why.

Economics

In the beginning stages of your business, you’ve got a lot to accomplish and not necessarily a large budget to see it all done. Website design usually starts at around $2,000 and that’s for something very basic. The cost for something high quality is going to be significantly more.

Squarespace is a do-it-yourself solution, which makes it extremely affordable. Just because you’re doing it yourself, however, doesn’t mean you need to settle for an amateur-ish looking site.

Design

With Wordpress you either have to pay for a theme and figure out how to set it up yourself—which is a horrible experience, believe me. Or, you’ll need to pay extra for a website builder like Divi or Beaver Builder. These two are fantastic solutions, but with Squarespace, the drag-and-drop functionality is built right in.

There are plenty of templates to get you started and customizing it all to your branding is incredibly simple. Beautiful website design shouldn’t be a deal breaker for new brands, and with Squarespace, it doesn’t have to be.

Added bonus: you can pay a little more for an ecommerce site and sell directly on your Squarespace site without needing another service.

Usability

Let’s face it: Wordpress websites aren’t super easy to use. Sure, you can add a page, set up your main navigation, and even write a blog. But if you want to change layouts, you need to code. If you want to add a calendar function, an image gallery, or even social icons, you need to code.

If you want things like Pinterest buttons on your images or an Instagram gallery, you need plugins. And here’s the thing about plugins…. While you can add almost any function under the sun to your Wordpress site, plugins aren’t made by Wordpress, they’re made by independent developers. Why is this a problem? Well, first of all, you might have to pay extra for them. Secondly and more importantly, plugins are made for Wordpress sites; they aren’t necessarily made to work together. And so, if one plugin doesn’t play nice with another plugin, it could shut down unrelated things on your site, leaving you scrambling to identify the issue.

If you’ve ever had the pleasant experience of shutting off all your plugins just so you could relaunch them one by one to discover the culprit, you feel me here.

Squarespace, on the other hand, has all the functionality built in. Things like pop ups, social icons, calendars, etc. are all built in or have an integration you can use. It’s usually just a matter of switching something on or dragging a widget into a page somewhere.

Plus, editing the site—from design to copy to branding—is a breeze.

SEO

If you look at your goals and the potential strategies you could implement to achieve those goals, SEO should be low on the list when you’re new. (There are cheaper, faster ways to get your first customers!) But just because we’re not going ham on SEO doesn’t mean that we shouldn’t be keeping everything clean and optimized.

While I’ve heard some say that Squarespace sites aren’t good for SEO, I haven’t seen this to be true. Your Squarespace site won’t do well in search if you don’t take the time to optimize it—but all the things you need to optimize it are built right in. Some advanced techniques, like Schema Markup, still require code—but that wouldn’t be any different if you were using a Wordpress site. (Maybe there’s a plugin for that.)

At the end of the day, you don’t need Yoast or anything fancy, you just need to know basic SEO principles and you need to implement them on your site.

Conclusion

After years and years of being a staunch Wordpress advocate, I was completely converted. When I realized how much I could accomplish on a Squarespace site simply with my own ideas and a few YouTube tutorials, there was no going back. Squarespace sites are affordable, beautiful, easy to build and manage without outside help, and they have zero drawbacks when it comes to the search engines.

So what are you waiting for? Squarespace is definitely where it’s at for modern website development.


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Meet the Author: Shauna Armitage

Shauna is a Marketing Director or Fractional CMO helping early-stage startups scale with effective strategies, creative solutions, and unparalleled integrity by making the most of small budgets for maximum impact.

As a vocal advocate for women in business, Shauna is on a mission to redefine what it looks like to be a working woman and to support other women doing the same. She spends her free time traveling with her husband and four kids while drinking Coca-Colas. Connect with her on Instagram at @shauna.armitage.


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