How Can I Use Social Media Marketing to Grow My Brand?

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Social media marketing is a method of marketing services or products on social media websites. Marketing via social media involves using various techniques on multiple platforms, including Instagram, Facebook, YouTube, SnapChat, and even Pinterest. The beautiful thing about social media marketing is that anyone can do it—and for free too! Just because you don’t need to pay to be on social media doesn’t mean that social media marketing is an easy strategy to employ.

Each platform requires unique strategies, and you must customize your efforts for each one. With billions of people on social media sites, there are a myriad of opportunities for startups to gain traction here—if they know how to do it and put in the effort to see it done right.

Facebook Social Media Marketing

Creating a business page on Facebook is the best move for any business owner to make. When people are searching for specific things that they need, they will often look on social media to see what they can find. If you have a business page on Facebook, you can upload photos, post content on a regular basis, provide contact information, and respond to both messages and comments as quickly as possible. You can hold contests to get people to share your content.

Facebook’s organic reach is at an all time low, so while you should be posting there, Facebook should no longer be a priority. With a little bit of an advertising budget, however, Facebook ads can be really beneficial for a growing brand.

Instagram Social Media Marketing

Instagram is another important platform to add to your list and it’s one of the hottest social platforms out there right now. Posting high-resolution images is a must here, and a well thought out caption to accompany it is the way to actually create conversions on this platform.

Hashtags are the lifeblood of Instagram because without them, your posts can’t really be found. Be sure to do your research before you start posting so you can ensure you’ve got a combination of high-traffic and highly niche hashtags to maximize your efforts in search.

Because Instagram is such a visual platform, it’s become a game changer for ecommerce brands trying to get exposure for their brands, and you can sell directly from IG. This doesn’t mean, however, that B2B brands can’t do well here. With the right posting and engagement strategies, Instagram can help B2B brands connect with new customers as well.

Pinterest Social Media Marketing

Pinterest is by far the most overlooked social platform these days. While the premise of the platform is about sharing inspiration—a truly social concept—Pinterest is, at its heart, a search engine.

This is a huge opportunity for most brands, and they don’t even know it.

With high-quality imagery, enticing captions, and keyword enriched copy, Pinterest drives massive numbers to other websites each day. The key is understanding what kind of content to produce and how to optimize it for the platform.

How can social media marketing grow my brand?

Social media marketing has become a leading marketing method for most business owners. Because we are living in a digital world where most people are using social media at least once or twice a day from their electronic devices, it only makes sense for businesses to follow the same path and work on ways to target their ideal customers on these platforms.

Organic growth on social media can be tough, and there likely won’t be any “growth hacks” that make it easier on you. If you want to grow your following and keep them engaged—an essential component for actually selling on these platforms—you’ll need to produce high-quality content and be consistent in your engagement. Too many small businesses think that posting on social media is enough to get them to grow…. It’s not. This may shock you, but you can’t grow on social media if you’re using your accounts like a billboard—it requires you to be social.

Once you have mastered the art of truly being social, you can grow your social followings and wield that influence to generate revenue for your business.


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Meet the Author: Shauna Armitage

Shauna is a Marketing Director or Fractional CMO helping early-stage startups scale with effective strategies, creative solutions, and unparalleled integrity by making the most of small budgets for maximum impact.

As a vocal advocate for women in business, Shauna is on a mission to redefine what it looks like to be a working woman and to support other women doing the same. She spends her free time traveling with her husband and four kids while drinking Coca-Colas. Connect with her on Instagram at @shauna.armitage.


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