Should You Hire Freelancers To Help With Your Startup?

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Should I hire freelancers to help with my startup? It’s a very common question; and it’s got a very simple answer: yes. Yes, you should hire freelancers to help you grow your startup company, and here’s why:

Hiring a freelancer is an essential step for filling gaps

No matter how talented you are, you don’t have all the skills. (And neither does your team.) If you’re truly invested in growing, you’ve got to hire people who are experts to fill in the gaps in your current team. If you’re a developer, maybe you need a marketing person. If you’re a health and wellness guru, maybe you need a developer. If you’re a marketing genius, maybe you need a graphic designer.

Every small team is missing an essential piece of the puzzle, and when you can fill in that gap, it’ll be much easier to grow.

Hiring a freelancer is budget-friendly

If you’re saying to yourself, “I can’t possibly hire someone else. I don’t have the budget!”, you’re lying to yourself. You totally have the budget. What you really can’t afford is to continue burning out trying to keep everything on your plate. There’s always places where you can find a little extra income to allocate to a new team member. Going to lots of networking events? Find 2-3 that truly serve you and ditch the rest. Using softwares to manage the business? Find a less expensive option or go back to Excel spreadsheets.

When you hire the right team member, you’ll fill those talent gaps I was talking about earlier. With all the skill sets properly covered, you’ll increase your chances of bringing in more revenue and that team member will pay for herself before you know it.

Hiring a freelancer does wonders for productivity

Someone once asked me, “If you had five hours of work to give away, what would you get off your plate? Now that you have an extra five hours in your week, what could you accomplish?”

The obvious answer is that I would take those five hours and get rid of the things I don’t particularly enjoy in my business. Social media management. Accounting. Email management. Things like that. While YOU may not enjoy most of these things, there’s someone out there who truly does. Not only that, they’re amazing at it. When you allow yourself to offload some of the necessary but burdensome tasks you don’t enjoy, not only will they get done, but you’ll be more productive focusing on the things you love to do.

So for the second part of that question…. What could you accomplish? The simple answer is: everything. An extra five hours a week not just to work, but to work on the stuff you love is truly transformational.


No matter what stage you’re at in your startup, you can’t be a one-woman show forever. If you want to grow, something’s got to give. That means you’ll have to sacrifice some autonomy, some budget, and even some time to get a freelancer onboard. In the long term, however, this will save you time, money, and increase your productivity so you can bring the best of yourself to scaling this business.


Meet the Author: Shauna Armitage

Shauna is a Marketing Director or Fractional CMO helping early-stage startups scale with effective strategies, creative solutions, and unparalleled integrity by making the most of small budgets for maximum impact.

As a vocal advocate for women in business, Shauna is on a mission to redefine what it looks like to be a working woman and to support other women doing the same. She spends her free time traveling with her husband and four kids while drinking Coca-Colas. Connect with her on Instagram at @shauna.armitage.

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