The problem: Marketing can be tough for any business, but early-stage startups face unique challenges in scaling with limited marketing experience and limited budgets.
Here’s the tough love: you can’t afford to put off marketing for your startup. While some founders consider marketing a “luxury” expense, without getting the right message in front of the right people at the right time, your business can’t acquire new customers. Without customers, you can’t scale.
The solution: Marketers tend to be consultants—who don’t support the actual execution of a marketing plan—or agencies—which handle everything for you, but can be pricey and disengaged. I come on board as your active marketing director taking ownership of the entire marketing program from strategy straight through to execution and optimization.