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The problem: Marketing can be tough for any business, but early-stage startups face unique challenges in scaling with limited marketing experience and limited budgets.

Here’s the tough love: you can’t afford to put off marketing for your startup. While some founders consider marketing a “luxury” expense, without getting the right message in front of the right people at the right time, your business can’t acquire new customers. Without customers, you can’t scale.

The solution: Marketers tend to be consultants—who don’t support the actual execution of a marketing plan—or agencies—which handle everything for you, but can be pricey and disengaged. I come on board as your active marketing director taking ownership of the entire marketing program from strategy straight through to execution and optimization.

digital marketing companies for startups

Marketing Director for Hire

For the early-stage startup



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The Marketing Director of a startup reports to the CEO and is primarily responsible for planning, development, and overseeing the execution of an organization's marketing and advertising initiatives to generate sales. We handle:

  • New business development, product development, distribution channel management and customer service.

  • Developing a feasible marketing plan for the startup and oversee its day-to-day implementation.

  • Managing all marketing operations, assessing and improving existing initiatives, and devising new strategies to increase revenue.

  • Designing and coordinating promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)

  • Creating a solid network of strategic partnerships.

  • Tailoring marketing strategies to complement the organization’s objectives.

That’s right: what your marketing director does completely depends on what you want your startup to achieve. With a thorough understanding of a brand's goals and customized strategies, I have helped startups achieve milestones such as a 400% improvement on website conversions and a 220% growth in sales. Read about some of my client’s successes here:

What do you want your business to achieve? Let’s talk about the impact marketing can have on your brand growth. Book an introduction call here.


$2,500 per month Fractional Marketing Director

$4,000 per month Fractional Marketing Director + Social Media Management


Made-For-You Marketing Plan

For teams that have the bandwidth, but not the marketing background.



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If you’re not really ready for a marketing director, but you know you need a plan, I can help you with that too. We’ll start with a chat, I’ll look at everything you’ve got going on, analyze your goals, and develop a strong strategy for how to get there—then I’ll show you how you can make it happen. This is what your custom marketing plan includes?

  • A one-hour introductory call

  • Full brand audit

  • Current strategy analysis

  • Competitive analysis

  • Customer avatars

  • Feature + benefit clarity for positioning

  • Updated messaging + imagery

  • Online marketing plan

  • Advertising plan, including creative + targeting

  • Strategic partnership strategy

  • Execution calendar

  • One-hour implementation session


Custom Marketing Plan $7,500

Shauna Armitage Consulting

1:1 Consulting

For the small business owner who knows she needs support and is ready to uplevel her business.



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There’s a lot of information out there when it comes to marketing a business. How do you know which strategies to implement? How do you know which gurus to trust? Well you don’t, but I do. With a few consulting sessions, we will work through your biggest marketing challenges together and set a plan of action you can implement on your own to uplevel your startup. Pick the package that works best for you.


4 sessions - $1,000

8 sessions - $1,750